case study

|elvtr|

Boost Your Brand Visibility with Our PR Expertise

Challenge us
  • Challenge

    ELVTR, an online learning platform featuring Fortune 500 instructors, aimed to build a strong brand and boost buyer confidence in a crowded, credibility-driven market.

     

    Competing with long-established education providers made standing out – and earning trust – a major challenge.

     

  • Strategy

    We used timely, data-driven storytelling to make ELVTR’s voice impossible to ignore:

     

    – Ran original surveys on job mobility, education, and worker struggles amid recession
    – Positioned ELVTR at the center of high-impact topics like student debt and career transitions
    – Maintained momentum through expert-led advice pieces for continuous media visibility

  • Results

    Our data studies landed coverage in USA Today, CNBC, WSJ, and dozens of other top outlets.

     

    One story – about workers struggling to take time off – went viral. Ongoing press exposure significantly elevated brand awareness and helped build trust with potential buyers.

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    Pieces of coverage

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    Brand searches growth

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    Domain Ranking growth

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    Referral traffic growth

Media buzz

Thanks to Movchan Agency we were landing features alongside the unicorns in publications such as the Wall Street Journal, CNBC, Forbes, and TechCrunch. Easily the best PR agency I’ve worked with in my 20+ years in business.

Roman Peskin

CEO of ELVTR