case study
Flirtini
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Challenge
Flirtini, a dating app focused on playful connection, came to us after an underwhelming PR experience with another agency. They needed consistent, high-impact media exposure to stand out in a saturated dating market and drive tangible business growth.
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Strategy
We embraced Flirtini’s playful tone and built a campaign engine around:
– Surveys and data studies on love, flirting, and dating behavior
– Advice-led content tailored for lifestyle, women’s, and pop culture media
– Newsjacking tied to seasonal dating moments (Valentine’s Day, summer flings, etc.)
– A steady media drumbeat to build recognition and trust over time
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Results
Flirtini has been featured across dozens of top outlets, culminating in a major milestone in 2025: named one of the Best Dating Apps by Glamour.
This media momentum translated into business impact – with the sales and marketing team reporting direct growth in conversions following increased visibility.
Awards and recognition
Media buzz
We didn’t expect results this elevated — the coverage has been exceptional. Being named one of Glamour’s Best Dating Apps was a turning point, and as our visibility grew, so did our sales.
