NewHomesMate

NewHomesMate, a marketplace for new construction homes, entered the U.S. market aiming to build a trusted brand and compete with long-established real estate giants – while speaking to investors, partners, and end-users all at once.

Competitors had spent over a decade building name recognition and trust. NewHomesMate needed to break through fast – with multiple audiences to reach.

We split our efforts across two key streams:

– Industry thought leadership: Tracked housing trends, census reports, and real estate shifts to showcase the founders’ expertise

– Lifestyle content: Created timely stories for buyers and renters – from heatwave AC tips to first-time homebuyer checklists – all tied to seasonal and trending topics

NewHomesMate was featured features in Reuters, CBS News, USA Today, Forbes, Insider, TechCrunch, and more. Top lifestyle outlets like Ideal Home, The Everygirl, Essence, The Sun, and Martha Stewart ran our content.

The buzz helped attract investors, partners, and consumers, resulting in a successful funding round during the VC winter and accelerated organic growth.