Pure

Pure, a sex-positive dating app, needed to move beyond its “hookup-only” image and relaunch with stronger cultural credibility – including a new initiative, Pure Queens.

After six months with another agency and little coverage, they came to us to shift the narrative and drive results.

We reframed Pure’s media presence by:

– Tapping into national themes like Bisexual Awareness Week and Body Acceptance Month

– Launching data-led campaigns with surprising, press-friendly insights

– Leveraging seasonal hooks like Halloween and travel trends

– Running a dedicated PR push to spotlight the new Pure Queens proposition

Pure landed in CNBC, Mashable, HuffPost, Cosmopolitan, Hypebae, and The Sun, with a dedicated Pure Queens feature in Metro.

The campaign generated millions of views, a spike in referral traffic, and helped redefine Pure’s public image. It was also named in “Best Dating Apps” lists by Mashable and Verywell Health, boosting brand trust and visibility.