case study
STORI AI
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Challenge
STORI AI, an AI startup helping users build personal brands, needed to stand out in the oversaturated GenAI space and attract both investors and users.
With new GenAI startups launching daily, even strong products struggled to cut through the noise and earn media attention.
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Strategy
We turned to one of our go-to tactics: newsjacking. Our focus:
– Tapping into trends in social media, marketing, and personal branding
– Creating timely, valuable thought leadership content
– Launching a seasonal giveaway campaign to showcase product impact
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Results
In just 3 months, STORI AI was featured in Forbes, CBS News, and top marketing outlets.
Highlights included commentary on Black Friday scams, Meta’s ad-free launch, and a viral piece on marketing lessons from the Great Depression.A smartly timed giveaway for introverts led to a glowing Forbes product review and boosted online visibility across key audiences.
Media buzz
Movchan Agency helped us break through the GenAI noise and land features in Forbes, CBS, and top marketing outlets — all within three months. The buzz they generated put us on the map with investors and early users.
