case study
WEEDAR
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Challenge
As a new player in the cannabis tech space, WEEDAR aimed to build thought leadership and attract attention from B2B brand partners and end-users.
Despite growing legalization, media stigma around cannabis made it difficult to break into mainstream coverage – limiting most brands to niche outlets.
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Strategy
We leaned into newsjacking and cultural relevance. Our approach:
– Created original data studies tied to lifestyle angles like travel, health, and work
– Reacted to trending, high-search topics with expert commentary from the founder
– Positioned WEEDAR at the intersection of cannabis and mainstream conversation
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Results
Our stories were featured in top-tier national outlets and leading trade publications, with the founder invited to speak on high-profile podcasts.
Data campaigns like the Cannabis Travel Guide and Best White Collar Jobs in Cannabis drove significant organic traffic.
Combined, these efforts delivered explosive brand growth and helped WEEDAR break through the stigma barrier.
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Pieces of coverage
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Estimated views
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Domain Ranking growth
Media buzz
We went from a brand-new startup with zero visibility to features in Forbes, Fortune, and Business Insider within months. That kind of media recognition built instant credibility, brought in new leads, and accelerated our growth.
