Whizz

Boost Your Brand Visibility with Our PR Expertise

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Challenge

Whizz, a New York–based e-bike startup, needed fast visibility to win over investors, attract Fortune 500 partners, and compete with a better-funded rival dominating the space. Their closest competitor had a decade-long head start and 30x more funding – making it tough to get a share of voice.
Strategy

We turned to one of our go-to tactics: newsjacking. Our focus:

– Product PR to launch the brand and funding news

– Data-driven campaigns to earn backlinks and build authority

– Newsjacking to position the founder as a go-to voice in delivery tech
Results

Whizz landed in Forbes, TechCrunch, Bloomberg, and Crain’s New York within weeks. Creative campaigns like The Worst Cities for Delivery Drivers and expert takes on e-bike safety and minimum wage hikes fueled SEO and buzz, helping Whizz punch above its weight in a crowded market.

Media buzz