case study
Zing Coach
Boost Your Brand Visibility with Our PR Expertise
Challenge us-
Challenge
Zing Coach, an AI-powered fitness app, came to us with a dual objective: build consumer visibility in the crowded wellness market and boost business credibility ahead of a key fundraising round.
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Strategy
We split our efforts into two focused streams:
- Consumer PR:
– Launched viral data reports and wellness-focused advice content
– Tapped into trends around fitness routines, digital coaching, and mental health
- Business Visibility:
– Positioned the founder as a thought leader via profiles and commentary
– Secured coverage in top-tier business media ahead of their funding efforts
- Consumer PR:
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Results
Our work led to standout coverage across both consumer and business press:
– A glowing TechRadar review naming Zing Coach “the best fitness app”
– Positive features in AskMen, New York Post, and other major lifestyle outlets
– Thought leadership in Forbes and Inc., solidifying the brand’s business credibility
– Recognition through a GLOBEE Award for Best Fitness Technology
– After adding media logos to their App Store page, conversion rates rose by ~20%
Awards and recognition
Media buzz
We have been very pleased by the results – extensive and diverse coverage, viral stories, and glowing reviews from TechRadar and AskMen. Movchan Agency delivered exactly what we needed in perfect timing with the various development phases of our company.
